Sales Manager at Berger Paints Nigeria Plc

Berger Paints

Berger Paints

Berger Paints has a reputation for being the first in setting standards in the paint industry in Nigeria, evidenced by its scorecard as presented. It has pioneered a wide range of specialty products that are much sought after in this dynamic and ever-changing market.
Operating in 5 business segments Decorative/Architectural finishes, Industrial coatings, Marine & Protection coatings, Automotive/Vehicle refinishes, Wood Finishing and Preservers, with a manufacturing plant and main distribution Centre in Lagos, over 25 Depots, Colour World centres and a countrywide distribution network of dealers in strategic locations spread throughout the country, the most notable contribution to our success has been the Company’s on-going commitment to the development and manufacture of paints and allied coatings which are technologically correct, environmentally friendly and formulated to withstand harsh tropical conditions.

Sales Manager – Berger Paint Colour World

Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 3 years
Location: Lagos

Job Description

  • The Sales Manager is responsible for overseeing all aspects of sales and strategy execution within assigned market geography. This position will have direct responsibility for a few Sales Reps. Customer segments for our paint and related products include residential (new home construction / repaint), maintenance/ property management and small commercial contractors.

Key Responsibilities

  • Drive sales growth and achievement in assigned Market.
  • Lead, coach, manage and develop a Sales team by creating a sales driven culture of selling and relationship-building to support sales growth.
  • Full profit and loss accountability for the Market.
  • Develop and implement strategic action plans to meet assigned sales objectives.
  • Manage, prepare, and submit sales and territory plans.
  • Participate in store, industry and company events.
  • Establish and drive performance goals and plans for each Sales Rep and conduct regular reviews and region visits to ensure performance standards are being met.
  • Analyze regional performance reports, develop strategic sales business plans and maintain expenses set within budgetary guidelines
  • Ensure adherence to all of the Company’s policies and procedures including safety, ethics, finance, fleet vehicles and human resources.


  • A University Degree in Business, Chemistry, Chemical Engineering or any relevant discipline.
  • Excellent interpersonal, sales and supervisory skills.
  • Minimum of three years of successful Field sales experience.
  • Proven leadership experience in addition to a successful track record of managing employees remotely.
  • Broad knowledge of paint industry, paint products and their applications
  • Ability to lead the organization through changes.
  • Good oral and written communication skills

Method of Application

Applicants should forward their CV’s as well as their cover-letter to:

Deadline: Not specified